Asset Labels: A Comprehensive Design Guide

ID and asset labels are a great cost-effective way to mark your assets and equipment, showing who they belong to and acting as a theft deterrent.

However, with a host of materials, colours and designs, how do you choose the right design for your assets?

Things to Consider When Designing Your Asset Labels

When it comes to designing custom asset labels for your business make sure that you consider where the labels will be used and what they will be used for.

Asset labels can be attached to your most important office, factory or shop equipment so that workers and visitors can identify equipment that belongs to your business. 

Here are some things that you should consider when designing custom asset labels for your company:


Consider the overall layout of your label, where the company name or logo will be positioned and if you will be using sequential numbering, bar codes or both.

selecting asset label layout


The label material selected will be very important; some common material choices are:

Choosing the right label material ensures you get the very best value for your money.


It sounds obvious, but you need to order the right size for your assets.


Whether you want colours that match your brand or contrast choosing the right colour will ensure your asset labels look professional and fit in with your company's look and feel.

asset label colours


Your company name is a given, but most labels will allow for more, so consider carefully to get the most from your text. If your assets are at risk of being misplaced, lost or stolen, a contact number could be wise to include in your text area.

Numbering, Bar Code or Both

Consider if you need numbering and whether that should include bar codes or QR codes.

Numbering is a useful tool, especially if you have multiple similar items that you want to track separately.

If you are including numbering, then consider where the numbering should start from.

Of course, you don't have to include numbering, but since this is often included at no extra cost, even if you don't need it now it could be very useful in the future.


By giving extra thought to your asset label design you can ensure you have the right labels for your business both today and into the future.

To design your own asset labels, visit:

Published on Tuesday 28th November 2023

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